016. Inception

It is not just the question of having witty ideas. It is important how exactly to pursue the things. But you do not have to be alone on your way. Offices like Coop Himmelblau or Peter Cook's Archigram did follow the path of certain heroes of the 20th century, for example Charles and Ray Eames, Frank Gehry, Gunnar Asplund.

They make up an odd list but they do have something in common. All of them have turned their obsessions into a perfect working method that not only leaves us in no doubt about the intentions but also in no doubt at all about the sustained intensity of the working process and the clarity of eventual product.

To turn your obsessions into working method! 

Inception - The Movie - happening twice a day on the Berlage Brug in Amsterdam